At the Word Pro, we consider ourselves an information company. We spend a lot of time researching what’s new – in digital marketing, technology and general information. When we take on a client, we listen carefully to what the client is asking for. We then research his competitors and his industry. Finally, we keep an eye on national and international news that might affect the way people view his business. We can often not only suggest new strategies for his marketing campaigns, but also suggest niches to explore, expanding his customer base and growing his business in new ways.
We understand that the marketplace has changed, and continues to change. And we strive to keep up with those changes. We have recently added mobile-friendly websites, making them part of the package for new clients and offering upgrades to current clients. We continue to evaluate new Social Media platforms, recommending ones we feel are a good fit for our clients. We use aggressive “white hat” SEO methods to cut through the noise to achieve better search engine results, including standards compliant coding, relevant inbound links, social signals and original content.
Over 2.5 quintillion bytes of data are being added to the internet each day –Wikipedia.
Consumers today do not want to be “sold,” but to “buy.” Our goal is to help companies find new and relevant ways to engage with their target audience, turning them into loyal customers, eager to tell others about their favorable experiences.